On Monday, Creative Realities stock soared more than 72 % after the company announced it would merge with digital signage company Reflect Systems.

At the time of writing, Creative Realities stock was trading at $2.59.

The combined firms will operate under the Creative Realities moniker and will continue to trade under the CREX ticker on the Nasdaq.

Creative Realities Reports Fourth Quarter and Full Year 2020 Results

Rick Mills, the CEO of Creative, will remain with the company and manage its AdTech activities, while Lee Summers, the CEO of Reflects, will remain with the company and oversee its AdTech initiatives.

Reflect's AdTech platform, AdLogic, according to Mills, is a "game-changing solution" for digital-out-of-home marketers, with publishers delivering about 1 billion advertisements every month.

"By combining our efforts, we can provide customers with some of the most comprehensive digital signage and media solutions available in a strong one-stop shop," he added.

The combined firm, Creative, will be located in Louisville, Kentucky, and will fully integrate the two enterprises.