Apple has informed its parts suppliers that demand for the iPhone 13 line has slowed, implying that some customers have decided not to try to obtain the difficult-to-find item.

Due to a global chip shortage, Apple has already cut manufacturing of the iPhone 13 by up to 10 million devices, but it has now told vendors that those orders may not be fulfilled.

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The auto sector has been disrupted by a global chip shortage, which began as a result of excessive demand for smartphones and personal devices during the coronavirus pandemic and has interrupted production at companies ranging from Apple to GM.

Apple's Chief Executive Tim Cook warned in October that supply constraints, which cost the firm $6 billion in sales in the fiscal fourth quarter, would worsen over the holiday quarter, and that a chip shortage would affect the majority of the company's devices.

Apple also cut back on iPad tablet production last month, according to Nikkei, in order to assign more components to the iPhone 13.