According to data suppliers, Apple is stealing into its rivals' smartphone market share as the iPhone manufacturer navigates a global chip crisis better than other mobile phone makers.
According to statistics from market research firms Counterpoint, IDC, and Canalys, higher iPhone shipments helped Apple win at least 3% market share in worldwide smartphones in the third quarter, despite overall shipments shrinking by approximately 6% due to the chip shortage.
The shipment stats are the greatest indication of who buyers favor, given how strictly tech companies keep smartphone sales data.
"We expect Apple to have another big quarter, and we expect them to grab a similar 20% shipment share in calendar year Q4", according to Counterpoint analyst Tarun Pathak.
Even if iPhone 13 production struck a hitch due to factory closures in Asia and heavy demand in the second part of the year, Apple has fared better than many other companies due to its large purchasing power and long-term supply agreements with chip providers.
"Shortages are severe at the low end," said Ben Stanton, an analyst at Canalys, "therefore Apple is less susceptible than many of its competitors because it skews disproportionately toward premium."
According to Counterpoint, shipments of more expensive phones brought revenue to a new high of $100 billion in the third quarter.
The supply prowess of the Cupertino, California-based firm was demonstrated in China. It continued to be one of the top options for big spenders in the world's second-largest economy, as it reported a staggering 83% annual sales growth last quarter.
Customers were enticed by price cuts to the iPhone 12 series and the quicker processor and bigger camera in the latest iPhone 13 models, while market leader Samsung and challenger Xiaomi witnessed a decline in shipments in the third quarter.