Google was fined a record 150 million euros ($169 million) by France's data privacy watchdog CNIL on Thursday for making it difficult for internet users to refuse online trackers known as cookies.

According to the CNIL, Meta Platforms' Facebook was also penalized 60 million euros for identical reasons.

Cookie consent is a crucial pillar of the European Union's data privacy regulation and a primary goal for the CNIL. Cookies are little snippets of data that help develop targeted digital ad campaigns.

"When you accept cookies, it's done in just one click," said Karin Kiefer, the CNIL's head of data protection and sanctions. "Rejecting cookies should be as easy as accepting them"

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The watchdog stated in a statement that it discovered that the websites facebook.com, google.fr, and youtube.com did not make it easy to refuse cookies, citing Google's video-streaming platform as an example.

The two enterprises had three months to comply with the CNIL's directives or face a penalty of 100,000 euros per day they were late.

Among them is Google's and Facebook's need to provide French internet users with simpler tools for refusing cookies in order to ensure their permission.

While Google and Facebook provided a virtual button to allow immediate acceptance of cookies, the CNIL stated that there was no counterpart to instantly deny them.

"People trust us to respect their right to privacy and keep them safe. We appreciate our obligation to safeguard that trust and are committing to further improvements and active collaboration with the CNIL in light of this ruling," a Google representative stated.

A request for comment from Facebook was not immediately returned.

CNIL's previous record fine in 2020 also targeted Google and amounted to 100 million euros.

The CNIL discovered at the time that Google's French websites did not get visitors' prior authorization before installing advertising cookies on their computers and failed to offer clear information about how it intended to use them.

Kiefer stated the concerns have been fixed since then.

The CNIL strengthened consent rights over ad trackers in 2020, requiring websites operating in France to preserve a six-month log of internet users' refusal to accept cookies.

It further stated that internet users should be able to easily reconsider any initial cookie agreement via a web link or an icon available on all website pages.