Ford Motor  announced Tuesday that it will collaborate with enterprise software company Salesforce.com to establish a new subscription software service aimed at small companies.

The software program, known as VIIZR, will be made available by the automaker's Ford Pro commercial vehicle and services subsidiary beginning next year. The system, which is based on Salesforce technology, will digitize documents for contractors, repair specialists, and other tradespeople and will start at $39 per month per user, according to Ford.

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Customers of the VIIZR are not required to drive Ford cars, but the target small-business market overlaps with a critical market for Ford trucks and commercial vans.

Ford, like its competitors, is attempting to develop sources of consistently recurring subscription revenue to augment revenue from vehicle sales, which can be impacted by economic downturns or disruptions such as current semiconductor shortages.

Salesforce and other software-as-a-service firms have greater stock prices than manufacturers. Salesforce has a market capitalization of over $253 billion, whereas Ford has a market capitalization of $76 billion.

Ford said it will provide free trial use of the VIIZR system to businesses ahead of its availability in the first half of 2022.