In premarket trading on Wednesday, Beyond Meat shares jumped 9% on news that Yum! Brands-owned KFC will begin selling the former's plant-based fried chicken in its U.S. locations on Monday.

Yum owns and operates over 4,000 KFC locations in the United States. After closing 0.5 % higher on Tuesday, its stock has yet to begin trading. After-hours trading was generally flat.

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According to a major newswire, KFC's Beyond fried chicken will start at $6.99 in most locations but will vary by area.

Yum! and Beyond established a global agreement in February 2021 to develop plant-based menu products for KFC, Taco Bell, and Pizza Hut over the "the next several years."

Beyond Meat has had a difficult time getting its products to market, with some of them experiencing delays. Consumers have not embraced fake meat as quickly as some had predicted, owing to high prices. This is reflected in a stock price that has dropped more than half in the last year, despite benchmark indices reaching new highs.

On the same day, BofA restated its 'underperform' rating on the company while lowering its price target. According to many sources, analyst Peter Galbo cut his price estimate for the company from $70 to $55. It had ended at $61.62 on Tuesday, down 5%.