Qualcomm said on Tuesday that its processors will be used in BMW's next generation of driver-assistance and self-driving systems.

based in San Diego Qualcomm is the world's largest producer of mobile phone semiconductors, but it has been broadening its business, with non-handset sales accounting for more than a third of total chip sales.

File:Qualcomm-Logo.svg - Wikimedia Commons

Qualcomm's disclosure of the BMW deal came ahead of an investor conference in which the company was expected to reveal new information about its strategy.

According to a BMW spokeswoman, the new chips will be utilized in the company's 'Neue Klasse' line of cars, which will begin manufacturing in 2025.

Qualcomm supplies semiconductors for infotainment systems instrument panels to companies like General Motors  Automotive chips are a crucial growth area for Qualcomm.

However, the company has been aiming to compete with Nvidia and Intel in the semiconductor market, producing processors that power driver-assistance computers for activities such as automated lane-keeping and, eventually, self-driving systems.

To evaluate data from the front, rear, and surround-view cameras, Qualcomm and BMW will deploy a dedicated Qualcomm computer vision processing chip. A Qualcomm central computer chip, as well as another set of Qualcomm processors, will be used by BMW to help the car interface with cloud computing data centers.

BMW indicated that its existing cooperation with Intel's Mobileye (F:0ME) self-driving technology subsidiary would continue, despite plans to introduce an autonomous vehicle in 2021 falling through.