The newest Starbucks shop is devoid of one feature that most consumers expect: cashiers.
Customers may sit at a seat and order a latte or take a sandwich off a shelf and walk out of the global coffee chain's first shop, which debuted on Thursday in cooperation with Amazon Go, the e-commerce giant's brick-and-mortar convenience store.
Starbucks and other businesses are expanding labor-saving technology such as artificial intelligence, robotics, and digital touch screens as a result of the labor shortage in the United States.
Domino's Pizza is experimenting with self-driving delivery cars, while White Castle is exploring a robotic fry cook. The IBM Corporation is working on a new product.
According to Rabobank analyst Tom Bailey, restaurant employment numbers in the United States are still at least 10% lower than before the pandemic, which helps increase profitability.
"You'd see some of the digital automation tools deployed to cover that 10 % gap as they grow," he added.
People ordered more carryout, delivery, and drive-thru orders online as a result of the pandemic. To keep up, Starbucks switched its expansion strategy to various store formats, including urban pickup-only locations, classic cafes, and suburban drive-thrus.
According to Kathryn Young, Starbucks' senior vice president of global growth and development, the two companies intend to establish at least three more locations in the United States jointly in 2022.
Starbucks baristas will prepare drinks and the rest of the chain's menu at the new New York City site, which will be staffed at the same level as any other Starbucks, she said. Customers can get coffee to go from a counter near the door using the Starbucks app. They can also enter the remainder of the facility with a payment card, Amazon app, or Amazon One palm reader, and take snacks from shelves or sit at tables.