Toyota Motor Corporation announced on Tuesday that it will start a service offering car customization and updates next year, as customers continue to hold on to their vehicles for extended periods of time.

The Kinto Factory service, which will launch in late January, will include new safety features, updated interiors, and software upgrades for car computer systems.

Toyota is attempting to transition from a car manufacturer and seller to a more service-oriented "mobility company." The new service is part of Toyota's Kinto car-sharing brand, which was established in 2019.Toyota and Lexus shock with reveal of 15 new electric cars | Autocar

Kinto president Shinya Kodera told reporters that it is desirable for cars to be "used for a long time in a good state and finally collected and recycled" for the sake of sustainability.

He stated that the corporation will consider expanding its Kinto Factory service to other countries.

Kinto subscriptions, which offer flat-rate auto leases and insurance, had climbed to 28,000 by November, up from 1,200 when the company first launched two years ago, which Kodera described as "a little short of what we intended."