As it prepares to go public in the United States, Twitter has acquired a minority position in Aleph Group Inc, a digital advertising firm.

Aleph did not disclose the investment's financial details but claimed Twitter's stake purchase will help the firm develop its educational technology platform.

Focused on emerging markets Spotify Technology SA, Meta Platforms, and Microsoft- owned LinkedIn is among Aleph's customers, which lets huge digital platforms communicate with marketers and customers.

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Aleph, which was valued at $2 billion last year after private equity firm CVC Capital Partners purchased a $470 million investment, filed for a discreet IPO in the United States in October.

MercadoLibre, a Latin American fintech startup, is also a shareholder in Aleph, having invested $25 million in August of last year.