Twitter announced on Tuesday that it is expanding its subscription services to the United States and Additional Zealand, along with numerous new features, as it seeks to diversify its revenue sources.
Twitter Blue, which will cost $2.99 a month, will now include the option to read some news articles without advertisements, upload lengthier videos, and modify the Twitter app's navigation bar.
The San Francisco-based firm, which makes the majority of its money from advertising, is looking for more stable revenue streams by selling access to certain services to heavy Twitter users who flock to the site for news and current events.
Twitter Blue subscribers can read content from newspapers such as The Washington Post, USA Today, and Reuters without being interrupted by advertisements. According to Twitter, a percentage of the user's Twitter Blue subscription would be donated to journalistic organizations.
Subscribers can also pin critical messages to the top of their messaging inbox and modify the color theme of their Twitter app.
Twitter started rolling out the subscription service in June, initially in Canada and Australia. The corporation has refused to reveal how many subscribers it has.