Today's Report (10/26/2021)

The Conference Board Consumer Confidence Index increased in October, following declines in the previous three months. The Index now stands at 113.8 (1985=100), up from 109.8 in September. The Present Situation Index—based on consumers' assessment of current business and labor market conditions—rose to 147.4 from 144.3 last month. The Expectations Index—based on consumers' short-term outlook for income, business, and labor market conditions—improved to 91.3 from 86.7.

"Consumer confidence improved in October, reversing a three-month downward trend as concerns about the spread of the Delta variant eased," said Lynn Franco, Senior Director of Economic Indicators at The Conference Board.

"While short-term inflation concerns rose to a 13-year high, the impact on confidence was muted. The proportion of consumers planning to purchase homes, automobiles, and major appliances all increased in October—a sign that consumer spending will continue to support economic growth through the final months of 2021.

The changing consumer landscape - how is this affecting product development  by Johnny - Parnall Group

What Is It?

Examines how consumers feel about jobs, the economy, and spending, placing more emphasis on household reaction to labor market conditions. It surveys different people every month, making it more erratic. It surveys expectations over the next 6 months.

What Are The Fundamental Effects?

Confidence impacts consumer spending which affects economic growth. Happy consumers are good for business. An unhappy or insecure consumer is lousy for business. Any signs of a failing economy can set off alarms in Washington and Wall Street because consumer expenditure accounts for well over half of the economy’s total demand.

How Does It Affect The Markets?

CURRENCY - A depressed consumer makes foreign investors with exposure in the US markets a bit nervous. It can raise the prospects of falling interest rates and a weakening business climate. They may sell the US currency in search of a stronger economy elsewhere.

STOCKS - Crumbling consumer confidence is not favorable to equities, because it can cause declining business sales. Shareholders hope consumer confidence stays high to encourage more spending.

BONDS - The focus is on whether economic growth goes overboard and leads to inflation. More confidence leads to more borrowing and spending, which can fuel faster economic growth and inflation. This can lead to bond prices declining.